Deeks Insurance
Roles
Research, UX/UI Design,
Wireframing, Prototyping
Redesign: Solo
Team
Timeline
Summer 2025 - 9 Weeks
Tools
Figma
During my internship at BrokerLink, I led the redesign of the Deeks Insurance website to improve usability and modernize its digital presence. The existing site lacked structure, making it difficult for users to navigate information and understand coverage options. With no existing design system, I established a scalable system while redesigning the experience, focusing on improving information architecture, simplifying user flows, and creating a more intuitive platform.Project Overview
Deeks Insurance is a subsidiary of BrokerLink, a Canadian insurance broker specialized in personal auto, home, and specialty insurance, with a focus on providing group rates to members of faith-based organizations, charities, and academic institutions. The website allows users to get insurance quotes, policy information, and contact support.Context
Interface Redesign
Home Page
Insurance Products Page
Product Page
Claims Page
About Page
Contact Page
Design System
I developed the Deeks Insurance design system in a organized Figma file for long-term use, as there were no existing design files or structured system in Figma. To improve consistency, efficiency, and collaboration between design and development, I defined colour and typography guidelines, built reusable components, and established interaction states. I expanded the system by creating mobile and tablet versions of desktop components.Guidelines & Component Library
Key Takeaways
This project reinforced the importance of designing for clarity in high-stakes environments, where small improvements in structure and communication can significantly impact user confidence and decision-making.Designing for Clarity
Building the Deeks Insurance design system strengthened my ability to create reusable components, clear foundations, and structured documentation that support consistency and scalability as a product evolves.Scalable Design Systems
